Italian women get most of their skin care tips from the interwebs. But they're not necessarily going to trusted sources. And those tips from unreliable sources can end up being silly, ineffective or even dangerous.

Skin Care company Idi Pharmaceuticals came up with an intriguing way to reach these women. They created a fake tutorial girl. Named "Cinzia," she offered up over the top ridiculous skin care tips, including covering your face with raw octopus and pizza dough.

To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

Nathan Love Director Jim McKenzie brings a wildly nontraditional look to the National Geographic Channel in a promo for the network’s new The 80s: The Decade That Made Us miniseries. A rousing contrast to National Geographic’s traditionally grounded advertising, the animated spot infiltrates the airwaves with a trio of grinning, buff cheese ball characters working out in synch to an electronic frenzy of a song reminiscent of the 1980s.

Swedish winters suck. They last forever. And you can't believe it's ever going to change. The minute you see those birds fly south, you know you're screwed.

In an attempt to make it just a little easier, Volkswagen decided to help out. Their
Skiteam edition cars with 4MOTION: that's four wheel drive, a car heater and roof box.

Getting back to the birds: DDB Stockholm paired up with the University in Lund and used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back.

Fans could follow the bird, read its tweets and of course, learn all about the 4MOTION cars. There was even a prize thrown in for good measure.