She transforms from ordinary to supermodel with the help of light, makeup, styling and a lot of photoshop.

Agency: Ogilvy, Toronto Creative Director: Janet Kestin, Nancy Vonk Copywriter: Mike Kirkland Art Directors: Tim Piper Producer: Brenda Surminski Director: Yael Staav Production Company: Reginald Pike, Toronto Director of Photography: Tico Poulakakis Producer: Jennifer Walker Executive Producer: James Davis, Josefina Nadurata Editorial: Paul Gowan, Rogue, Toronto Animation: Kevin Gibson, Soho Post, Toronto Photographer: Gabor Jurina Music: Vapour

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • fairuse's picture

    Believe it or not; my nieces do not Tweet, however, they will get an email. Has to be the best use of video brevity to send a message. Hear that Mz. Moore? via Techdirt - Dec 22, 2009 -- "Point Out A Potential Photoshopping Of A Demi Moore Picture, And She Has Her Lawyers Send Out The Nastygrams".

    Jan 02, 2010

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