Using women's shampoo gives you women's hair - or this is how the conversation goes in this ad:

-"Diego..."
(ah-ah-music is heard as fantastic-looking hair moves in slow-motion like a halo around the other mans head)

-"Yes?"

-"Did you do something to your hair?

-"No."

-"Because I see that women's shampoo commercial effect.. when you do.. like this..."

-"Really?"

-"Maybe it's your shampoo.."

Diego makes a run for it and buys himself some Dove men care. VO: Women's shampoo isn't made for you. Dove men care is.

Ad agency: Ogilvy & Mather, Brazil Director: Carlão Busato. Production: Hungry Man
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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