Using women's shampoo gives you women's hair - or this is how the conversation goes in this ad:
(ah-ah-music is heard as fantastic-looking hair moves in slow-motion like a halo around the other mans head)
-"Did you do something to your hair?
-"Because I see that women's shampoo commercial effect.. when you do.. like this..."
-"Maybe it's your shampoo.."
Diego makes a run for it and buys himself some Dove men care. VO: Women's shampoo isn't made for you. Dove men care is.