I have no idea what they're saying but watching a man sniff another guys underwear had me laughing out loud anyway. Scratch that, we now have a subtitled version, Thank you Alysha!
The spots in this campaign were created by full-service Hispanic marketing communications agency, Wing. In an effort to bring Downy Ultra’s long-lasting scent properties to life, Wing developed and created a funny :30 spot, “Lavadero” or “Laundry” starring two Latino men in a laundromat. What takes place shows that Latino men buy Downy too, and can appreciate a lasting scent experience! The spots began airing last week on Telemundo, LATV and KMPX (Dallas).
Chief Creative Officer: Gustavo Asman Associate Creative Director: John Castrillón Producer : Nadina Steimberg Account Director : Ana Franco Account Executive : Verónica Paz Head of Strategy : Lee Maicon Associate Strategy Director : Mari Provi Florez Production Company : America Filmworks Director : Sebastián Orgambide Director of Photography : Alejandro Giuliani Executive producer : Marcia Jaes Line Producer : Mariano Antonietti Editing House : Red Car Editor : Juan Pablo Cadaveira Producer : Francess Tom-Sahr Sound Design : Mixology Lab Sound designer : Luis F. Herrera Audio Mix : Mixology Lab Mixer : Luis F. Herrera