I have no idea what they're saying but watching a man sniff another guys underwear had me laughing out loud anyway. Scratch that, we now have a subtitled version, Thank you Alysha!

The spots in this campaign were created by full-service Hispanic marketing communications agency, Wing. In an effort to bring Downy Ultra’s long-lasting scent properties to life, Wing developed and created a funny :30 spot, “Lavadero” or “Laundry” starring two Latino men in a laundromat. What takes place shows that Latino men buy Downy too, and can appreciate a lasting scent experience! The spots began airing last week on Telemundo, LATV and KMPX (Dallas).
Chief Creative Officer:  Gustavo Asman                                      Associate Creative Director: John Castrillón                                                 Producer :  Nadina Steimberg              Account Director : Ana Franco Account Executive : Verónica Paz Head of Strategy : Lee Maicon Associate Strategy Director : Mari Provi Florez Production Company : America Filmworks                                     Director : Sebastián Orgambide             Director of Photography : Alejandro Giuliani                                                 Executive producer : Marcia Jaes             Line Producer : Mariano Antonietti                                                                                                                                                               Editing House : Red Car                                                 Editor : Juan Pablo Cadaveira                         Producer : Francess Tom-Sahr                                                                                                                                                                                                 Sound Design : Mixology Lab                                     Sound designer : Luis F. Herrera                                                             Audio Mix : Mixology Lab                                                             Mixer : Luis F. Herrera         
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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