"I am one in a billion", Dr Pepper celebrates that you are one of a kind by making a soft drink commercial that looks like a million other soft drink commercials. Logic. They have found people who lead interesting lives, that look great on camera too. There's Jen Mayfield mother of five and roller derby queen, model-turned-boxer Mikaela Mayer because maybelline didn't give her those arms, and then there's a man who dresses up in bread and challenges seagulls to eat him. They sell beer with toast jackets in Australia, mate. Toasty trend, next trend: loafers (made of bread) when wading in fish-filled waters. There's also a thirty second edit because, timeslots.

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