If you were sitting around thinking to yourself, you know what? I really miss last year's Dr Pepper 10 ad featuring an homage to early 80's beer commercials and Grizzly Adams don't be sad. There's a new one out. Although it's a lot less over the top. it kind of looks like what was left over on the cutting room floor. Which is a shame. Because I miss that bird of prey in the sky who swoops down to grabs me my Busch Beer, I mean Dr Pepper 10.

By the way, they've been marketing Dr. Pepper 10 to dudes for a while now. Anyone know how that's helping their market share? Just anecdotally, I've never see one dude drink it.

Client: Dr Pepper Dr Pepper Clients: Jim Trebilcock – Chief Marketing Officer Jaxie Alt – SVP, Director of Marketing Brent Chism – Director – Dr Pepper Katie Webb – Brand Manager Ashley Bristol – Associate Brand Manager Shaun Nichols – VP, Integrated Marketing Content Sharon Leath – Director Integrated Content Brad Rakes – Associate Brand Manager Agency: Deutsch Chief Creative Officer: Pete Favat Executive Creative Director: Brett Craig Integrated Creative Director: Xavier Teo ACD, Art Director: Erick Mangali ACD, Copywriter: Ryan Lehr Director of Integrated Production: Vic Palumbo Executive Producer: Lisa K. Johnson Integrated Producer: Matthew Magsaysay Music Director: Dave Rocco Account Management Credits: CEO: Mike Sheldon Group Account Director: David Dreyer Account Director: Helen Murray Account Supervisor: Simon Hall Assistant Account Executive: Kate DeMallie Account Planners: Chief Strategic Officer: Jeffrey Blish Group Planning Director: Aileen Russell Business Affairs Director of Integrated Business Affairs: Abilino Guillermo Executive Business Affairs Manager: Jill Durand Broadcast Traffic Manager: Gus Mejia Production: Imperial Woodpecker, Los Angeles, CA Director: Stacy Wall Executive Producer/Managing Partner: Doug Halbert Producer: Jeff Shupe Director of Photography: Corey Walter Edit: Cut & Run Editor: Frank Effron & Sean Stender Lead Assistant Editor: Brooke Rupe Producer: Remy Foxx Executive Producer: Carr Schilling Managing Director: Michelle Eskin Music: Massive Music, Santa Monica Creative Director: Tim Adams Executive Producer: Scott Cymbala Composer: Damien Heartwell Head of Production: Jessica Entner Senior Producer: Kiki McDaniel Audio Post: Play Studios Mixer: John Bolen Assistant: Hermann Thurmann Executive Producer: Lauren Cascio Shoot location: Placerville, CA

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.