Drench are going back to their slightly gross brainy roots, and show how a man in the underground sorts his head out by drinking Drench. I mean literally sorts his cubistic Picasso-esque Rubiks-cube head out.

It's totally unrealistic. I mean, really, when have you ever seen the underground not crowded? Pffft.

“Cubehead” was directed by Smith & Jones’ Ulf Johansson and edited by The Whitehouse Editor & Co-Founder John Smith: “It was a fun challenge to work on this spot, to play with and figure out the man’s perspective. We had to make it look and feel real, despite being a human Rubik’s Cube.”

Client: Britvic Product: Drench Title: “Cubehead” :60 Editorial Company: The Whitehouse, London Editor: John Smith, A.C.E. Editorial Producer: Lisa Kenrick Agency: CHI & Partners, London Agency Producer: Kate Hardwick Creative Director: Ewan Paterson Creatives: Dave Masterman, Ed Edwards Production Company: Smith & Jones Films, London Director: Ulf Johansson DP: Stephen Keith-Roach Producer: Philippa Smith

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.