This campaign is for Partnership for a Healthier America, a non-profit that fights childhood obesity epidemic in America. It tries to equate drinking water with staying in shape, somehow, but the thing is, Einstein wasn't known for being in shape, he was known for being smart. Let's say water had a loose connection.

Jim Elliott: Chief Creative Officer, Y&R NY Mike Wente: Executive Creative Director, VML NY Bruce Jacobson: Creative Director, Y&R NY Alan Vladusic: Creative Director, Y&R NY Harsh Kapadia: Senior Art Director, VML NY Alice Thomas: Senior Copywriter, VML NY Letitia Jacobs: Executive Director of Content Production, Y&R NY David Mindel: Senior Graphic Designer, Y&R NY Loni Pont: Art Buyer Abby Bralove: Assistant Producern

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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