It was only a matter of time that those Fish-zeppelins we've been buying off the intarwebs to fly around the office made it into an ad. "Everyday should be a little bit different. Add some colour with h2go. How refreshing. ". Wait, I haven't told you the best part yet. This is directed by Ryan Heron via Flying Fish production. Ha ha HA! I know! Right, so what was the product again? Fish-balloons?
Did you know if you squint your eyes you can see the Danish flag in the Coke logo?
It's true. And since the U.N. has recently rated Denmark the happiest place on Earth, and since they like to wave flags at the airport to welcome people, McCann decided hey, why not make a Coke poster with a bunch of Danish flags attached, and place it right at the airport.
Welcome to the Island of The Don't Hurry. Where there are Zero K runs, Sleep Yoga and a Barry White sounding parrot and turtles bringing you beverages.
Not to mention some slow moving beach goers and one spokesman who acts like The Most Interesting Man. If the Most Interesting Man used his Cruzan Rum to wash down a dozen valium.
To say this is a very weird commercial is understating it. There's even a strange edit around the 1:18 mark. It was either a mistake and they went with it, or they are trying to conceptually approximate what it's like to have one flash of lucidness during an alcoholic black out. Hard to say which. Especially because this piece of dialogue follows it: "Remember that thing you have to do? Neither do we."
It's twenty five seconds of a parrot spelling and sorta squawking out The Don't Hurry dot com.
Twenty five seconds to showcase a website. And when you type in the website name, it leads you to their Youtube page.
How relaxed do you get from drinking this relaxing drink? So relaxed that you think it's a great idea to go to an Ikea-like store to buy your flat-packed fire wood. Weird destructive relaxed.
How relaxed do you get from drinking this relaxing drink? So relaxed you fantasize about all the passengers being dead. Wait, what? Point here? To get some attention for being controversial, I suppose - but it just comes off as a little quirky and weird. And creepy. Because if you're really relaxed, you don't care about the life and death of passengers, as long as you have a seat to lounge in, right?
Two minutes is spent on explaining this vending machine idea. Can't we make these clips shorter? The idea is rather simple, tighten the caps on Coke bottles, fill a vending machine with these prepped bottles. Put the vending machine in the most romantic park of Shanghai. Wait for young ladies to fail opening a bottle who will then need to ask the nearest man for help, hope that romantic sparks fly.
In a city where it's hard to meet people, it's a cute setup to allow for making new friends and that is very "Coke". It might not have even made anyone go on a date, but at least there was some conversation and smiles shared. And if friendships were forged, it all began over a shared Coca-cola moment. This is so on brand my head hurts.
Aw, shucks, here's two happy lads playing the day away. There's footie, there's talks about girls. There's reenactments of Star Wars scenes including a death trottle complete with "Luke, I am your father" which is a nice subtle nod to the coming twist. The one boy is a little protective over the other one, and as the day winds down, he helps his mate who fell asleep in the couch, taking his shoes off and carrying him upstairs to tuck him into bed.
"It's good to be a dad. It's better to be a friend."
The ad premieres on ITV1's Britain's Got Talent over the bank holiday weekend.
Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.
By the end of course, he is convinced, and America, er, Isaiah has saved the planet.
Funny writing, to boot.
As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.
Watch out people! The Penguins invade the mall! They surround everyone, they hang out in the frozen food section, they annoy the guards, they lay bowling ball eggs, they even manage to slap a mall guard with a fish!
The Russian version of 'IRN-BRU Gets you through' appears at the end, their line: 'Everything's fine'.
Dancing penguins invade Russia's subway system to offer Irn-Bru and be weird. Because weird is the Irn-Bru thing, remember Grandad 1999, the red heads & culprits in 83, and that lovely Sing Song, lets not forget that playboy at the pool '05, and how granny travels. To teach Russians how to drink Irn-Bru like a true Scotsman*, penguins are the ambassadors. Irn-Bru gets you through, mate.
I'm not sure if this is brand new cutting edge whoah or an acid-jeans flashback to the 90s color-sceme. It's retro-brand-new-ish-with-a-chunk-of-Trontastic or something mixed in. A kaleidoscope of VFX and those bizarre temporary tattoo lipstics in metallic gold & argyle. In short, it's pretty hypnotic and leaves you feeling slightly hungover. I'm not ready for the weekend, I'm scared. Metallic lips will eat me.
BBDO Argentina put a new twist on the refreshing 7Up brief by creating the 'Melting Machine' and cooling down citizens in the heated summer with free 7up and a fun way to win a 6-pack. Through atwitter hashtag passers by could guess when the ice-machine would melt and set the last chilled can free, and the one who guessed the closest won a sixpack. It's a very cute idea.
Chav walks in to off license. Chav shoplifts JuiceBurst. Chav gets vaporized by JuiceBurst.
Because JuiceBurst is good, and honest. But it's not afraid to operate above the law. And it does it alone, see? No partners. JuiceBurst doesn't want any partners.
Except in the sequel, where JuiceBurst reluctantly gets paired up (on the insistence of his superiors) with a wise cracking diet cola, who teaches him to let his hair down every once and a while, and shows him the value of tolerance until the big boss kidnaps the diet cola and he is forced to save it and the world using brute strength and violence.
Agencia Africa and Bolha bring us The Buddy Cup. Two cups with chips in them that allow you to become insta-facebook friends with a fellow drinker.
Surprised they didn't make it work with Bang With Friends.
The tech reminds us of the 2010 Coca Cola real life like, where real world like buttons updated your facebook page from Israel.
This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.
Maybe it's just me but If this were a thirty second spot, it would feel like a goofy pepsi spot. Instead, it's Coke, but still goofy. Weird.
On a side note, when this came through the inbox, I mistakenly thought it had something to do with Hipgnosis. Pity it didn't. Because that's a concept I could really get behind no matter what it was.
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