"Everyone enjoys Effen in the penthouse", "Nothing warms me up like Effen by the fire" and "There's nothing more satisfying than Effen on a plane". Nice retro Art Direction I guess but where's the effin' idea!? .... Oh. Right.

La Comunidad (www.lacomunidad.com), a global independent advertising agency, has developed a new TV spot titled “Party Mashup” for the “It Only Gets Better” Corona Light Campaign. The spot, which is the second execution of the campaign, launches this week. Rather than the traditional images of beaches, the spot features New York City-based DJ’s, “B-Roc” Ruttner and James “JPatt” Patterson, who make up The Knocks.

The spot will air nationally on CBS, ESPN, ESPN2, NFL Network, TBS, NBA TV, Turner Sports and Versus. It will also be supported by an out-of-home campaign launching in May in key markets that include Southern California, New York City, Chicago and Miami.

Get ready for the friendliest day of the year, bring you A-game and learn how to do the A-frame, that is give appropriate man hugs to new pals.

I can see clearly now.

Bounce Bounce!

Egomaniac dictator has Sprite without sharing, and everyone cheers with him. This must be a film from North Korea. :P

There are legendary stories about John Jameson and the passion he had for his great tasting whiskey. He'd do anything to save his whiskey, even if it meant drowning the city. OK, maybe that's a tall tale, everyone knows not to mix whiskey with water.

Third quarter airing.

Third quarter airing.

Fourth quarter airing.

Second quarter airing.

First quarter airing.

First quarter airing.

Like I tweeted: Dear Pepsi Max, spousal abuse is not funny.

First quarter airing.