In this spot, Gatorade takes a look at the inner psyches of Kevin Durant and and Dwyane Wade and what motivates them to win from within and how hard they work and the nightmares that fuel them. Fuel. Geddit? Narf narf narf.

Wait. Hang on a second.

Does Gatorade fuel bad dreams? Am I in a bad dream right now? Is it a dream within a dream? And what are those glowing orange candy things? Are they gelatinous acid tabs that cause Inception-like nightmares? And why do athletes always train in the middle of Area 51 or with the lights off? Is moody training better than well-lit training?

Oh yeay, another manifesto ad. Life life to the fullest. Break hearts. Have yours broken. Seek discomfort. See sunsets. See sunrises (when you sneak out of that dudes bead...). See massive raves. Dance with colors in Goa. See the world. Be scared. Be brave. Be riding in a taxi across a bridge. Be watching manifesto ads thinking "yeah man, I want to do that". Will you have lived an extraordinary life? Will you have lived mas fina? Live Mas Fina. Hey Corona, meet Taco Bell and their "Live Mas". It's a match made in heaven, bad mexican fast food and terrible beer.

King Khan quenches his thirst in front of the pee-wee soccer team ... and hang on a second. I'm not sure if the bottle lasted so long, or if the thirst was so big that the team grew up while watching him, or if it was the sight of ice-cold Mango Frooti that turned the entire team into kidlets. I don't even care. Logic? In advertising? Nope. All I know is, those wee ones look really thirsty. Good acting, chaps, and sometimes that's all you really need in a story well told. I'm feeling a bit parched myself.

Brackets. They are important. You are not slacking. It is not your fault.

I like how this turns into a whisper, honestly thanking the dude. And the fourth-wall breakage with him wondering where the VO is coming from. YES somebody is watching you.

They made his voice like honey.

Just in time for March Madness, Coke zero feels for you man.

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“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA® March Madness® and a co-branded promotional spot with CONAN,” said Andy McMillin, VP, Coke Trademark, North America Group. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

The human cannonball shoots out of the entire circus tent and goes flying fast across the sky and cities a bit like that Xbox ad "champagne", which as you may recall firmly placed Fred&Farid the creative team on the map on international creatives. In this our furries are office workers once again, and they're drinking that naturally juicy stuff while their boss threatens to fire them all.

Continuing the tres weird that Fred&Farid Paris started for Orangina back in 2007 with their naughty dancing furries, which they continued with the even weirder blood orange, and then the cheating hard working furry lady O, and the even stranger Bimbo serial plaquer... Fred and Farid China are now upping the ante with evil pigeons & statistics.

Overheard at the town square of hip California ad agency offices: "Guys, guys, remember when old "Uncle Drew" joined a game and it turned out he was Kyrie Irving in disguise? Yeah? Was that us?" "No man that was Charlie Brown or something, some PR, something." "You mean Davie Brown Entertainment?" "Yeah, them. Why didn't we do that?"

"Imagine.. It's the middle of the night. You're sleeping. Your best friend calls for help...."

And so it begins, the stunt set to take over after the Biker cinema stunt, and hoping to spread. In this scenario, a friend is called to a poker game to help their friend get out "Bring 300€ or they won't let me go". The game is played in a seedy part of town, the heroic friend is greeted by beefy guards, then directed to walk past people boxing, hookers fighting, have to share an elevator with a creepy old chinese men eating mystery-food... and finally they reach the room where the game was played.

In swanky night clubs all over the world, a man makes an entrance, and smooth as that guy on the date he soon realises that there's a pattern to the ladies who are attracted to him. Armed by this déjà vu knowledge, our hero can now turne the tables quite literally, and throw dancers on his pursuers the next time it happens. Think of it as a sexy groundhog day except he doesn't want to get into Andie MacDowell's pants, just all the mobsters girls.

In which Gatorade congratulates itself for being a product that does what it its supposed to do.

I wonder which came first, the concept for the spot, or the song?

Jack Daniel's Tennessee Whiskey celebrates its place in rock and roll history with the launch of a new global campaign called “Legend.” Using historic footage, actual concert flyers, ticket stubs, bathroom graffiti and the work of legendary rock photographer, Danny Clinch, the campaign will pay homage to the whiskey that was there. Frank Sinatra, Bad Brains, Joey Ramone, Freddie King and Mudhoney, among others, all paint a vivid picture of music history.

Successful business stories aren't only written in ink, but over a glass of wine. Casa Mariol took this to a fun place, by making a pen that writes with wine instead of ink. And then sent to potential business partners. Fun idea. But it sounds like a dreadful waste of good wine to me.

How do you show off a new slim can? Make it a techno-ravey-trip down the side of it with a drop of condensation.

Ok, wait, hang on a second, you'd rather talk about golf and have a beer while letting another man play with your missus? That's a tad sad, mate. In other news, I think the wives have caught on and are learning to do anything and possibly everything, with the most handsome instructor they can find.

Hey babe.. What are the chances? Yep, the entire team from 2008 is there.

The four lads genius vacation continues, and now as it turns out they have adjoining rooms. Well planed lads. How any one of these guys ever got laid is beyond me.

Aaaah, Carlton MID drinking lads, is there anything you can't do? Our four guys triumph in the face of adversity.. Sort of. Oh gee, fancy meeting you here. And you!