Pet Trust is the first charitable fund dedicated to cancer cure and prevention in dogs and cats. This spot shows dogs coming together Live Aid style to sing for charity. Very cute, very silly and heartwarming without being sappy. (Be sure to stay for the cat cameo at the end.)
Purina, who generously helped produce the spot, will also match all of your donations to Pet Trust up to $125,000. The site has dogs standing by the telephones, ready to take your call. Really nice stuff.