Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable
appetite for ?"squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang. Squirrel is part of an integrated, multiplatform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the vehicle launch.
"Our newest Accord Crosstour spot, 'Squirrel,' is intended to leverage media's largest stage to announce Honda?s newest entry into the world of next-generation, sporty, crossover vehicles," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.