Adland's Commercial Archive

 

Adland's Commercial Archive - more than 45,000 commercials.

 

ICA - ICA own brand since 1922 - (2013) :30 (Sweden)

ICA - ICA own brand since 1922 - (2013) :30 (Sweden)

ICA spoofs the previous advertising style through the eras. First they sell coffee in the 20s that'll "even give a Swede energy/rythm", then they show Swedish soldiers during the war happily eating out of their 10 kronor lunchbox. In the 50s a housewife's job is made easier if she has ICA minced meat on hand. In the 1970s, with the typical slightly ill colors and slow VO inform us "it's called OLIVE oil. It is tasty on salad", as she introduces the exotic fare to Sweden. It's not because the actor has downs syndrome that she speaks so slowly, they did that to everyone in the 70s.

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Gevalia - Johan / Book Club - (2013) :30 (USA)

Gevalia - Johan / Book Club - (2013) :30 (USA)

Välcåme to the adland of bäd accents. Johan is back, this time he joins a ladies book club and decides to read the Gevalia package with his sing-songing accent. The American ladies swoon.

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Vanderbilt University - "Pull" (2013) :30 (USA)

Vanderbilt University - "Pull" (2013) :30 (USA)

Luckie & Company’s new campaign is aimed at redefining the image of the school’s athletic department.

A new commercial campaign for Vanderbilt University’s Athletic Department reimagines a practice field and workout facility as proving grounds for victory.
Artfully directed by STORY’s David Orr for Birmingham agency Luckie & Company, one spot, Limits, presents de-saturated images of football players lifting weights and engaging in drills with words such as “perseverance” and “dedication” woven into the backgrounds. A second spot, Pull, centers on two athletes playing tug of war with a tire as teammates cheer. Accompanying graphics proclaim, “Victory is awarded on Saturday…but it’s earned long before then.”

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Vanderbilt University - "Limits" (2013) :30 (USA)

Vanderbilt University - "Limits" (2013) :30 (USA)

Luckie & Company’s new campaign is aimed at redefining the image of the school’s athletic department.

A new commercial campaign for Vanderbilt University’s Athletic Department reimagines a practice field and workout facility as proving grounds for victory.

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Rite Aid - "Scrambler", (2013) :30 (USA)

Rite Aid - "Scrambler", (2013) :30 (USA)

A Common Thread’s Brendan Williams has directed a new campaign for Rite Aid that presents beautifully-crafted portraits of seniors who are healthy and having fun. Three new spots, conceived by Marc USA, promote Rite Aid’s newly-launched Wellness 65+, a first-of-its-kind customer loyalty program for seniors.
Swimmer opens on a remarkably fit, 67-year-old-man who is about to dive into a swimming pool. As the voice-over says, “Every now and then, you’ve got to ask yourself, ‘How did I get here?’” the man is seen having his blood pressure checked by a Rite Aid pharmacist. The other two spots, Water Fight and Scrambler, feature a woman engaged in a playful backyard water fight with her grandson, and a woman riding an amusement park ride with her granddaughter. Each includes a message about partnering with Rite Aid to stay healthy.

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Rite Aid - "Swimmer", (2013) :30 (USA)

Rite Aid - "Swimmer", (2013) :30 (USA)

A Common Thread’s Brendan Williams has directed a new campaign for Rite Aid that presents beautifully-crafted portraits of seniors who are healthy and having fun. Three new spots, conceived by Marc USA, promote Rite Aid’s newly-launched Wellness 65+, a first-of-its-kind customer loyalty program for seniors.

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Rite Aid - "Water Fight", (2013) :30 (USA)

Rite Aid - "Water Fight", (2013) :30 (USA)

A Common Thread’s Brendan Williams has directed a new campaign for Rite Aid that presents beautifully-crafted portraits of seniors who are healthy and having fun. Three new spots, conceived by Marc USA, promote Rite Aid’s newly-launched Wellness 65+, a first-of-its-kind customer loyalty program for seniors.

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Taco Bell "Fiery" (2013) :30 (USA)

Taco Bell "Fiery" (2013) :30  (USA)

Unlike its English language counterpart, that relies heavily on shtick to tout Doritos Fiery Tacos, this Spanish Language Taco Bell spot is actually built ar

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