Aired after fourth quarter.

Aired in second quarter.

This spot only aired in Sherman, Texas, Ardmore, Oklahoma, Glendive, Montana, and the Internet.

It reminds me of the GoDaddy spot. I want to believe they had advanced knowledge of the GoDaddy spot and spoofed it. I really hope so.

Change everything! NOW!

You do that vodoo to my lucky chair.

Looking for a little mojo? You know I am.

Air time: 1st Quarter

I keep looking at this spot and thinking-- surely they know that sapphire most commonly comes in blue, right? And yet the whole spot they are showing the red glowing gem of a label. And what the hell is the point of the fish? And singing "No Diggity," via Chet Faker no less?

You know what? Don't answer.

A horse is born. And it then becomes a foal. And then it learns and grows and one day becomes the Budweiser Clydesdale, all thanks to the help of a human caretaker in Missouri. The spot was shot initially at the Clydesdale breeding facility. And we watch as the little foal grows up to fulfill its duty of being a majestic representation of beer.

Yeah.

Apparently The Rock will do anything to placate the kids' desire for milk. Including ignoring a kitchen-sink Super bowl approach. Sigh.

This is it. The Soda stream super bowl commercial, which celebrates the bubbles and wants to se them free. It's not like the one they wanted to show on the super bowl that was rejected, where the coke & pepsi guys duel it to the store, it's a lot more like the soda stream effect that kidleepy posted earlier. You know the one that got in trouble in the UK. Speaking of the UK, wasn't their 80s soda stream ad campaign get bizzy with the fizzy cute? Bring back everything from the 80s, soda-stream, day glo pumps, simon says toys.

This super bowl idea was rejected by the networks, and sodastream will air this ad instead. What a shame, as this nods to The Pepsi Diner ad of super bowl 1995. Coke & Pepsi guys have a delivery race to the tune of dueling banjos, and they both lose as Sodastream is here to set the bubbles free.

TBWA commissioned Erik Almås to create a memorable images Absolut. Though Sid Lee has recently won global duties on Absolut, and will produce the next global campaign this summer, this TBWA campaign is more in keeping with the work Absolut had produced over the past thirty plus years: I.E., the bottle front and center, and a two word headline beginning with "Absolut."

As for the images, everything you see was captured in camera, to scale of an actual size Absolut bottle.

This is one of the few times I wished I could see a making-of video as I think it would have captured the oompf more.

Draftfcb in Madrid developed a new and "unusual" campaign for Hendrick’s Gin, though the execution is very familiar. Yes, it's based on the MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee. The Mad magazine execution style was used by Miller in 2003 to show in the fold how beer added to anywhere became an instant party, while Hendrick’s is using it to show its dominant flavour profile: the infusion duo of rose petal and cucumber. With a victorian touch to the illustrations it feels like Jules Verne himself might have sipped it while writing some of his more elaborate works.

Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. In this ad, a very elegant young man seems to have just discovered the clapper and put it on steroids as everything he claps into motion is just a bit over the top, including rising the entire rooftop party above the clouds. Now that's classy. You have to drink lots of vodka to make that sort of thing happen though.

Land O’Lakes’ new “Mom Wins” spot by Campbell Mithun serves up a dinner victory for moms as it kicks off a national advertising effort to launch the Sauté Express® Sauté Starter product to consumers. The spot celebrates the “one step, no prep” ease of making quick and delicious meals – courtesy of the sauté starter with butter, olive oil, herbs and spices – along with a mom’s other daily victories in a busy household.

Acw Grey Tel Aviv creates these cute illustrated ads for Schwepes, reminding us that it goes great with the booze of your choice.

The only thing I don't get is why the peanut butter has a frown on its face. is it jealous of the carrot and pea? Or is it just wanting to get back to the tennis game?

Hard to say.

What if you could take advantage of every opportunity you ever missed, all at once? The VFX team at a52 and Rock Paper Scissors editor Damion Clayton help Nescafé and twofifteenmccann explore this dazzling concept in a dreamlike :60 spot. “Reminders” follows a young father and husband as he strolls past a brick alleyway filled with every flower he never smelled, a radiant sky beaming with every sunrise he never watched, and more arresting moments in a series of increasingly surreal visuals – each progressing toward a heartwarming conclusion.

The 30 second of the Dr Pepper one in a billion 60. Glimpses of Mikaela Mayer, the roller-derby queen Jen Mayfield, and the man who dresses up in toast, coopled with various very popular web-videos such as the stunt-bike girl parking and the man who shoots confetti out of his afro.

"I am one in a billion", Dr Pepper celebrates that you are one of a kind by making a soft drink commercial that looks like a million other soft drink commercials. Logic.