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Drinks & Alcohol

 

.drinks -alco, soft, natural & not (ads)

 

Heineken Light- The Search: Chase Lovage (2016) :30 (Ireland)

Heineken Light- The Search: Chase Lovage (2016) :30 (Ireland)

Heineken Light is an award winning beer that has it all. They are looking for a spokesman who has it all. Chase Lovage, who has whitened his teeth to the point of gleaming, is not that guy. Not at all.

 

Heineken Light: The Search: Karl LaMorte (2016) :30 (Ireland)

Heineken Light: The Search: Karl LaMorte (2016) :30 (Ireland)

Karl LaMorte is a guy whose only ever played villains. An award winning beer that has it all, deserves a spokesman who has it all. Karl LaMorte is not that guy. It's been a minute since I've seen a self-referential ad.

 

Blue Point Brewery gets a new look

In addition to a hilarious spot, Blue Point Brewery also has a great refresh including print and packaging. The tone is definitely not taking itself seriously, and has a very fun low keyness about it. It's also quite offbeat. Good stuff. Makes me want to try one.

Commercials: 
 

Blue Point Brewery "Patchogue's Got It All" (2016) :37 (USA)

Blue Point Brewery "Patchogue's Got It All" (2016) :37 (USA)

I love this commercial-- the local guy showing you around with all the highlights of Patchogue, none of which include Blue Point Brewery, and yet the Brewery name, logo or product is in every shot.

 

Tequila Avión - Yo / Elevado (2016) 1:45 (USA)

Tequila Avión - Yo / Elevado (2016) 1:45 (USA)

If you don't have the dream, you don't fly. Dream with fire. I dreamed I did tequila with the gods. Uh, whut? I wanted to like this ad, but there were so many ideas crammed in to it.

 

Koskenkorva "The great wall" (2016) 1:22 (Finland)

Koskenkorva "The great wall" (2016) 1:22 (Finland)

Koskenkova is vodka from a village.

 

Old Irish - 100% Real Virtual Reality Irish Trip (2016) (Georgia)

Old Irish - 100% Real Virtual Reality Irish Trip (2016) (Georgia)

In Georgia, the tagline for is Old Irish "100% Irish". To promote it Leavingstone built a bar in a public square and had a woman tempt passers by with a Virtual Reality trip to Ireland.

 

Gett & Coca-Cola - Taste the commercial - (2016) case study (Israel)

Gett & Coca-Cola - Taste the commercial - (2016) case study (Israel)

Another high-tech idea for Coke in Israel that could only be done in Israel, a small and very wired county where seemingly everyone has the latest phones and apps.

 

Moyee "Names" (2016) 1:00 (The Netherlands)

Moyee "Names" (2016) 1:00 (The Netherlands)

It's unfair having to go through life with a name you didn't choose. Like Chardonnay or Cobra or Moonbeam. But Moyee is fair. I love this strategy: life is filled with unfair things, but Moyee coffee is fairer than those things.

 

Corona "Surf walk" (2016) :15 (The Netherlands)

Corona "Surf walk" (2016) :15 (The Netherlands)

Sideways camera. Laid back music. Ocean. Groovy Beer.

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