Our friends at Biscuit sent over this ad directed by Steve Rogers for BMF, Australia. Some of the looks Lionel gives the camera through the fridge are pretty darn spot on. Plus, who wouldn't love to find Lionel in their fridge playing a bit of music and pouring them a pint? Although if you do think you actually see Mr. Ritchie in your fridge, maybe you should stop drinking.
Get more info and see Spin the Bottle here.
Milkt Films is more than a production company. We’re a collective working toward the same objective: to create dynamic work. Our goal is to explore and create extraordinary projects. We’re pioneers in a new era, going beyond the obvious, striving to be the best, stepping outside the box and doing.
Milkt, the bicoastal directing collective behind MILKPEP’s Got Chocolate Milk? spots and memorable work for Samsung and Absolut has just launched a campaign for Pacifico from the lens of award-winning Director Taylor Steele. Working closely with the GSD&M creative team, Andy Miller and Joel Davis, Steele turned out his first project with Milkt, firing the starting gun on an intriguing new partnership.
It's been over ten years since the man ranted I am Canadian before the rantastic actor dashed off to the USA, as he is whatever for pay, and then I badlanded it all when Australia put prawns on the barbie and beets on their burgers because holy crap I've been doing this for too long. What year is it? This isn't my beautiful house, this is not my beautiful wife....
In which people who aren't French speak gibberish with bad French accents, because you don't have to be French to drink Kronenbourg.
Well, duh. Of course not.
The French don't drink a lot of Kronenbourg, or Seize as it is known, because it is a light beer with no taste.
They certainly aren't drinking much beer of any kind this year, as French Parliament voted to raise beer tax by 160%.
Ironically enough for Kronenbourg 1664 is this: in 1964 DDB created its "You don't have to be Jewish to love Levy's campaign.
Comment vous dites "It's been done already," en français?
Oh, I know!
It's summer solstice time. And that's the time when the sun is out the longest and the time when Icelanders go all sun crazy and do all kinds of wild things to celebrate the sun.
And ny "all kinds of wild things," I mean downing a bottle of REYKA and then making a sun dial out of said bottle.
Fanta Germany want to be known as the "Official sponsor of FANTAsy" ... with that FANTA-capped spelling. In this fantasyland - reminiscent of the happiness factory only in that it's also CGI - we have WWF wrestlers, princesses who hop out of their hoop skirts to fight, random T-rexes wandering about, and giant blue Pepsi-like robots attacking the castle. This all makes sense when you realize it's what the kids imaginations thought up as they were playing on the beach, they were probably on a level 1 liter soda bottle sugar high.
Corona teamed up with some astronomers to create a billboard where the moon will land like a wedge of lime in a bottle of Corona. This perfect alignment will only happen twice, and the next time you can see it is on on Saturday, June 15, between 8:45 and 11:00 p.m., at 15th St. and 9th Ave in New York. BRING BEER! If Corona could, I'm sure they would be handing out cold ones on the street for onlookers 'Corona Moon billboard party', but since that's verboten maybe they'll just supply you with lime and brown bags.
Creative Director Andrew Montague of MPC Creative has earned a coveted Young Director Award nomination, having recently teamed up with agency The Sherry Company to create a beautiful film for Tequila Tromba. ‘Tromba Journey’ is a CG adventure that follows the tequila’s production process via finely rendered floating islands representing every step between the Jalisco Mountains and the shining cities of the world.
Love this idea. Fantastic. Also love the look and feel of this "one more," spot.
But the VO sounds like they forgot to replace the scratch track the junior engineer recorded. Unless their casting specs were something like "male teenager completely lacking in testosterone." It would have been better to have ditched the VO all together.
I mean Gatorade's been around for like, 40 years or something, right? Do we still need to explain what sports drinks do?
It's like an epic Zombie apocalypse movie trailer. Hey, have you noticed that zombies have taken over the role mimes used to have in Adland? All hail Romero, I wonder how perplexed he feels about zombies used to sell stuff. Speaking of selling, after you've been thoroughly entertained by the zombie-splatter in this ad you might wonder what it is selling. Cell-phone service. You see, when the zombie apocalypse happens, Boost Mobile is still going to be around. They're manning the antennas & HQ with robots I presume.
Or as they say:
Don't get trapped. Don't be locked in. Stay Living
Well OK then. Still, everyone who wishes this was areal teaser for a future TV series raise their cellphones. Yep yep.
While we're on the subject of Swedes, music videos and drinks, the alcopop brand Xide teamed up with Young Squage to make a video for their new single "Transformer." The song was written and produced by SeventyEight because apparently no one goes by their real names any more.
Anyway, this is the commercial cut down from the video.
Heineken created an installation for Milan's design week. It looks a bit like Cirque du soleil, except on a lower budget. It's nice to know if I drink Heineken my dreams will come true. And here I've been avoiding that skunk like the plague. Guess I'll have to change that.
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