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Drinks & Alcohol

 

.drinks -alco, soft, natural & not (ads)

 

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

 

Rekorderlig Swedish School - "Knullrufs" - (2012)

Rekorderlig Swedish School - "Knullrufs" - (2012)

"Knullrufs"

The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.

 

Rekorderlig Swedish School - Ice Water Dip - (2012)

Rekorderlig Swedish School - Ice Water Dip - (2012)

"Wanna go again?"

You know, a Swedish guy would ask this.

 

Rekorderlig Swedish School - Grooming - (2012)

Rekorderlig Swedish School - Grooming - (2012)

It takes a certain thing to make a beard Swedish. Just open your eyes, wake up and smell the apples.

 

Southern Comfort - Beach / Whatever's Comfortable - (2012) 1:45 (USA)

Southern Comfort - Beach / Whatever's Comfortable - (2012) 1:45 (USA)

Southern Comfort reckons y'all should do whatever's comfortable, which includes strutting along the beach in leather shoes. The most interesting man in the world has a wingman, who he never needs to call upon, which is why we find him here, on the beach. In leather shoes.

 

Grolsch UK interactive experience

Grolsch UK interactive experience

Somewhere out there is a policeman who is so cold he doesn't even have to speak to get a confession from the local criminals he interrogates. The man who never speaks hears everything, you see. And apparently for some reason, he also likes to buy Grolsch for people he doesn't know. Go figure.

UK Shop Beattie McGuinness Bungay put together this interactive experience, complete with case study to show how punters could watch the ad, and then send an SMS to Journt, for a chance to get a four pack of Grolsch-- that is, if he's heard of you. And if he has, he'll send you a voucher, along with a handy dandy pin on a map showing the closest place for you to get some beer.

 

Coke Zero - Say it again "AND" / Edwin Starr "War" - (2012)

Coke Zero - Say it again "AND" / Edwin Starr "War" - (2012)

Ken Jeong pulls out moves likes he's a cross between Edwin Starr and the solo-career Michael Jackson as he proves and is where it's at. Say it again!

 

Heineken - The Switch - (2012) :90 (The Netherlands)

Heineken - The Switch - (2012) :90 (The Netherlands)

You've seen The Entrance, you've spied on The Date, now Heineken switches bars on you, transforming a skeevy dive into a high-class jazz-tooti

 

Sprite - Camo / (not) Blending in - (2012) :60 (USA)

Sprite - Camo / (not) Blending in - (2012) :60 (USA)

In this ad for Sprite, everyone blends in except the Sprite drinker who dares to break free from blending into the background.

 

Gatorade - Title IX / If I walked away then.... - (2012) :45 (USA)

Gatorade -  Title IX / If I walked away then.... - (2012) :45 (USA)
The spot rests on an insight that although athletic participation is virtually equal between boy and girls from ages 6-12, by age 14 girls drop out of sport at twice the rate that boys do.

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