Drinks & Alcohol

 

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Bud Light Print campaign grows

Previously I pointed out some of the Bud Light print campaign. There are a few new ads that have run. Read on to check them out.

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Sunkist - Feel It (2005) 0:30 (USA)

Sunkist - Feel It (2005) 0:30 (USA)

Dancing and DJ's at a roofparty + sun!

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Amstel Ballen Bar: The Ballroom of Amstel beer

Dutch agency Doom & Dickson created a campaign for Amstel beer with balls.

The ball-room hostess.

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Miller & Sports Illustrated team up

Miller Brewing Co. put out a press release regarding their Sports Illustrated Swimsuit sweepstakes. A six-page ad in this year's Swimsuit issue gave tips to readers on how to prepare for a swimsuit shoot.

"Miller and Sports Illustrated are a natural association, as many of our drinkers are SI readers," said Michael Hand, director brand promotions, Miller Brewing Company. "This promises to be one trip the winners will never forget -- cold Miller beer, tropical sun and the chance to see some of the world's top models shoot the famous SI Swimsuit edition."

Read more to see the ad.

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Heineken - Brad Pitt - Paparazzi - (2005) 0:60 (USA)

Heineken - Brad Pitt - Paparazzi - (2005) 0:60 (USA)

End of Second Quarter - Regional

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Anheuser-Busch - Heroes Salute / Thank You / Applause - (2005) 0:60 (USA)

Anheuser-Busch - Heroes Salute / Thank You / Applause - (2005) 0:60 (USA)

Third Quarter

People at airport break out in applause to greet soldiers.

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Coors Light - Cold Hard Fact - Super Bowl (2005) 0:30 (USA)

Coors Light - Cold Hard Fact - Super Bowl (2005) 0:30 (USA)

What a beautiful audience.

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'Scuse me, have you seen Carlsberg's passport?

New York-based communications agency Cossette Post, offspring from the Canadian Cossette, have cooked up a stunt involving passports. Party passports.

Picture getting into a cab in New York City and finding an orphaned passport in the back seat. What would you do? Open it of course.

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CapriSun Sport - Volleyball (2004) 0:30 (USA)

CapriSun Sport - Volleyball (2004) 0:30 (USA)

The referee messes up the game.

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Norweigan recycle company advertises in Urdu!

Norway has understood what adapting a campaign to the target market really means. Norsk Resirk target market for the campaign that encourages recycling is "the entire population of Norway". Enter a clever media buyer working at an equally clever agency and you have ads adapted for where they are actually placed - common ad sense that is far too often overlooked or ignored.

During the Pakistani culture festival Mela in Oslo the recycling company advertised with a full page advert written in Urdu.

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