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SodaStream - The Sodastream Effect - (2013) :30 (USA)

SodaStream - The Sodastream Effect - (2013) :30 (USA)

This is it. The Soda stream super bowl commercial, which celebrates the bubbles and wants to se them free. It's not like the one they wanted to show on the super bowl that was rejected, where the coke & pepsi guys duel it to the store, it's a lot more like the soda stream effect that kidleepy posted earlier. You know the one that got in trouble in the UK. Speaking of the UK, wasn't their 80s soda stream ad campaign get bizzy with the fizzy cute? Bring back everything from the 80s, soda-stream, day glo pumps, simon says toys.

 

Erik Almås for Absolut

TBWA commissioned Erik Almås to create a memorable images Absolut. Though Sid Lee has recently won global duties on Absolut, and will produce the next global campaign this summer, this TBWA campaign is more in keeping with the work Absolut had produced over the past thirty plus years: I.E., the bottle front and center, and a two word headline beginning with "Absolut."

As for the images, everything you see was captured in camera, to scale of an actual size Absolut bottle.

This is one of the few times I wished I could see a making-of video as I think it would have captured the oompf more.

Commercials: 
 

Mio Fit - Tracy Morgan - (2013) - 0:30 - (USA)

 

SodaStream - Bubbles - (2013) - 0:30 - (USA)

SodaStream - Bubbles - (2013) - 0:30 - (USA)

Scarlett Johansson makes suggestive points about bubbling your own soda and water at home with Soda Stream.

 

Budweiser - Clydesdales - Reunion - (2013) - 0:60 - (USA)

 

Bud Light - Voodoo - (2013) - 0:60 - (USA)

Bud Light - Voodoo - (2013) - 0:60 - (USA)

Aired in second quarter.

 

Bud Light - Voodoo - 2 (Lucky Chair) - (2013) - 0:60 - (USA)

Bud Light - Voodoo - 2 (Lucky Chair) - (2013) - 0:60 - (USA)

Aired during blackout and later a second time during third quarter.

 

Pepsi Next - Party - (2013) - 0:30 - (USA)

 

Budweiser - Black Crown - 2 - (2013) - 0:30 - (USA)

Budweiser - Black Crown - 2 - (2013) - 0:30 - (USA)

Aired in first quarter.

 

Budweiser - Black Crown - 1 - (2013) - 0:30 - (USA)

Budweiser - Black Crown - 1 - (2013) - 0:30 - (USA)

Aired in first quarter.

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