Drinks & Alcohol

 

.drinks -alco, soft, natural & not (ads)

 

Jägermeister - It runs deep - (2012) print

"Give it a shot". Really? This is the headline you come up with for a booze that is only served in shot-form? Jägermeister seems to be a difficult client, all over the map in what they approve. My guess is that the brief contained the words "Increase trial consumption".

Breaking nationally on Monday 26th November, ‘It Runs Deep’ celebrates the deep and meaningful bonds experienced between true friends and brought together through Jägermeister. The ethos also links directly back to the product and its depth – the legend of St. Hubertus, the brands heritage, the alchemy of the secret ingredients, its ice cold serve and its multi layered and complex taste that all runs deep.

Commercials: 
 

Zierholz Premium Brewery -Search in Customs / Baby / Terrorists - print

Bad things happen when you travel.
Brewed fresh in Canberra
Commercials: 
 

Tuborg - Frozen - (2012) :30 Lithuania

Tuborg - Frozen - (2012) :30 Lithuania

Fredrik Callinggard shot this "frozen moment" spot for Tuborg in Lithuania.

 

Corona "Find Your Beach" (2012) 1:25 (USA)

Corona "Find Your Beach" (2012) 1:25 (USA)

Bi-coastal production company Stardust recently delivered a 10-spot campaign from Corona that supports their promotion to send 30 lucky fans on a trip to a top football destination. Stardust was recruited for the project via agency Pereira & O’Dell to develop a package of fast-paced, high-energy animated shorts in a contemporary hand-drawn comic style.

 

Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

 Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps....

 

Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

One thing they have spot on. Swedes usually look incredibly Swedish. Looking Swedish isn't a physical thing, but how you dress, groom and carry yourself.

 

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

 

Rekorderlig Swedish School - "Knullrufs" - (2012)

Rekorderlig Swedish School - "Knullrufs" - (2012)

"Knullrufs"

The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.

 

Rekorderlig Swedish School - Ice Water Dip - (2012)

Rekorderlig Swedish School - Ice Water Dip - (2012)

"Wanna go again?"

You know, a Swedish guy would ask this.

 

Rekorderlig Swedish School - Grooming - (2012)

Rekorderlig Swedish School - Grooming - (2012)

It takes a certain thing to make a beard Swedish. Just open your eyes, wake up and smell the apples.

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