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Drinks & Alcohol

 

.drinks -alco, soft, natural & not (ads)

 

Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Coca Cola invites college students to experience the happiness factory via "the happiness machine". Go to buy a Coke and you might end up with ten, or a pizza, or a twenty foot sub. A superb ambient idea that amuses both those in the film and us watching it. Well done.

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Heineken - The Walk-in Fridge on the tram - (2009) :33 (The Netherlands)

Heineken - The Walk-in Fridge on the tram - (2009) :33 (The Netherlands)

As a follow-up of the "walk in fridge" commercial (that didn't score as high at Eurobest as the creators hoped) , this Ambient / stunt takes the idea one step further, just in time for the Christmas rush on the streets of Amsterdam.

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Ellen Von Unwerth photograph Kate Beckinsale and Zooey Deschanel for Absolut

Ellen Von Unwerth has photographed actresses Kate Beckinsale and Zooey Deschanel as specific Vodka drinks for Absolut. We have Mary in the mirror, a Barbarella retake for Cosmo, a twisted pop art image for "twist", and finally Beckinsale as the 50-foot woman in "Crush".

With the tagline, ‘Every Drink is an Exceptional Experience,’ the new ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among today’s vodka connoisseurs. The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan.

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Vlam - Flemish Milk Board - Jumpers - (2009) :30 (Belgium)

Vlam - Flemish Milk Board - Jumpers - (2009) :30 (Belgium)
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Vlam - Flemish Milk Board - Freestyler - (2009) :30 (Belgium)

Vlam - Flemish Milk Board - Freestyler - (2009) :30 (Belgium)

People dance to the music they heard in their youth......

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Bud Light - Dog Training - (2009) :30 (USA)

Bud Light - Dog Training - (2009) :30 (USA)

Too light, too heavy, just right. If it wasn't for the beer at the end this latest ad for Bud Lite from DDB Chicago could be an updated goldilocks.

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Absolut No label
 

Absolut No Label celebrates diversity (with no labels)

Omg! The bottle is nekked. Absolut No label is the famous silhouette bottle we all know and blame our hangover on, but without the label and no logo. It's naked. This is a limited edition bottle that manifests the idea that it's what's inside that counts.

”For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual identities. Off course it is also a wonderful piece of delicate and minimalist design, a true collectors item” says Kristina Hagbard, Global PR Manager at The Absolut Company.

The nude bottle is part of a greater inititiative where Absolut wants to challenge labels and prejudice about sexual identities. You remember the rainbow bottle? Once again, Absolut is showing support of the LGBT community, by promoting a diverse world (with no labels).

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Milkshake Yotvata - Shaken Billboard - Israel

It reminded me of a push puzzle - and therefore this Mcdonald's push puzzle poster, but in this case the billboard was inspired by the word "shaken" and the tiles at the airport. Because you can't have a milkshake without shaking it.

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Wolverine Body By Milk
 

Got Milk - Wolverine - print, USA

Hugh Jackman, a.k.a Wolverine a.k.a OMG! hawt! poses as the Wolverine for a recent Got Milk ad, demonstrating an important point about attractive men with rippling muscles with the light cascading just right in advertising and that point is; What did you just say? Honey, I swear to god I was listening. Honest.

Body copy:

"My power to regenerate might be top secret but my
ability to re-energize is simple. Milk has protein to help build muscle and a
unique mix of nutrients to help you refuel. So eat right, train hard and drink
lowfat milk. That's just common mutant sense."

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Fosters - Long Distance Relationship - (2009) :15 (USA)

Fosters - Long Distance Relationship  - (2009) :15 (USA)

The "How to speak Australian" campaign from the nineties has been revived by Digitas Chicago. The spots were originally created in 1994 by Agnotti, Thomas, Hedge and last seen on air in 2006.

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