Drinks & Alcohol

 

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Shock Top "Unfiltered Talk" with T.J Miller (2016) :30 (Canada)

Shock Top "Unfiltered Talk" with T.J Miller (2016) :30 (Canada)

The 90 second version of "unfiltered talk" is not the ne that aired on the super bowl. This 30 second short edit, is.

 

Budweiser - #NotBackingDown (2016) :60 (USA)

Budweiser - #NotBackingDown (2016) :60 (USA)

They Clydesdales are back in the bowl and they are NOT PONIES everyone. That beer is NOT A FRUIT CUP (Hi Shocktop!), Their brewing job is NOT A HOBBY.

 

Pepsi - Joy of Pepsi ft Janelle Monáe - (2016) :30 (USA)

Pepsi - Joy of Pepsi ft Janelle Monáe - (2016) :30 (USA)

Janelle Monáe does a mini-repeat of Britney Spears massive Super Bowl time-machine idea from 2002, the difference being that Janelle is pretty and has talent (miauw!) Well, that and the idea here is anchored in the fact that this is the 50th super bowl, so the time-travel is

 

Michelob ULTRA - Breathe (2016) :30 (USA)

Michelob ULTRA - Breathe (2016) :30 (USA)

Michelob Ultra is one of four Anheuser-Busch brands advertising during the Super Bowl 50, this is the brands return to the bowl after a six year hiatus (they had Lance drinking it in 2010).

 

Guinness - John Hammond, Intolerant Champion (2016) :65 (Ireland)

Guinness - John Hammond, Intolerant Champion (2016) :65 (Ireland)

John Hammond, the music producer and talent scout credited with discovering Billie Holiday and Aretha Franklin, gets his tale told in a new ad for Guinness that will be the first 60-second spot on Instagram in the UK and Ireland. Yes.

 

Bud Light - The Bud Light Party / Amy Schumer & Seth Rogen (2016) :60 (USA)

Bud Light - The Bud Light Party / Amy Schumer & Seth Rogen (2016) :60 (USA)

Ah, the "political party" ad, run during an election year, the oldest standby idea in any creatives book. This time it's a pun too, "Bud Light Party" - heh, get it? A party with beer. So Amy Schumer and Seth Rogen talk to the nation; "America.

 

Mtn Dew Kickstart - #Puppymonkeybaby (2016) :30 (USA)

Mtn Dew Kickstart - #Puppymonkeybaby (2016) :30 (USA)

Mtn Dew Kickstart has invented something that could either be cute or horrifying depending on who you ask, but it's also a hashtag, naturally.

 

Budweiser - Simply Put / Helen Mirren #GiveaDamn - (2016) :60 (USA)

Budweiser - Simply Put / Helen Mirren #GiveaDamn - (2016) :60 (USA)

Every year during the super bowl, Budweiser will give us an anti drunk driving ad. Every year, it's usually a celebrity who tells us it's a bad idea. Every year I feel that they fall flat. Until today.

 

Coors Light - Whatever Your Mountain (2016) :60 (USA)

Coors Light - Whatever Your Mountain (2016) :60 (USA)

The Coors light business was won by 72andSunny, and much to my surprise I see no Carl's Jr dressed down ladies or frat boy jokes in the ad.

 

Quickbooks - Death Wish Coffee / Storm’s a-Brewin’ Fiercely caffeinated (2016) :30 (USA)

Quickbooks - Death Wish Coffee / Storm’s a-Brewin’ Fiercely caffeinated (2016) :30 (USA)

Quickbooks buys a super bowl commercial for a small business owner, instead of themselves, just like last year. This year the winner is Death Wish coffee company, and they came up with this ad full of angry vikings daring to cross the giant oceans on their way to Valhalla.

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