What's the difference between an experienced drinker and a rookie? Reputation. This ad is for DrinkWise Australia, an organization that hopes to influence Australian drinking culture by making it, you guessed it, more responsible. You can also go to the How To Drink Properly website for more tips, if you are so inclined.

Client: DrinkWise Austrlia

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture

    I like the animation style. It's cute.

    Mar 01, 2014

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