What's the difference between an experienced drinker and a rookie? Reputation. This ad is for DrinkWise Australia, an organization that hopes to influence Australian drinking culture by making it, you guessed it, more responsible. You can also go to the How To Drink Properly website for more tips, if you are so inclined.

Client: DrinkWise Austrlia

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture
    Dabitch

    I like the animation style. It's cute.

    Mar 01, 2014

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