and yes.. It«s another "the Shining" homage! This time they want to collect donations in order to make children«s hospitals more kid friendly.

Pro bono concept work donated by Tobias Thulin at ASR and Robin Lundberg at Lundberg - production by Bobby Works.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.