In the 80s Dulux invented something called "Solid Emulsion" which promised to not run down your sleeves or spill. To demonstrate how solid it actually was, this husband comes home to paint the living room ceiling, with all the furniture in place and the family watching TV. Pretty neat, though I've never seen that product in stores now, so it must have failed at some point.

Solid Emulsion

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.