Mom and dad decide to do a little home improvement and paint their sons room bright yellow. Such a sunny, cheery, happy color. The 'rents are even happier when their plan works.

Client AkzoNobel Agency BBH London Director : Paul Gay Creative Director : Nick Allsop Copywriter : alex ball Art Director : Rob Ellis Agency Producer : Michelle Kendrick

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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