The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces. Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’. Some interesting stats on the project are:

2150 litres of paint
42 paint brushes
188 Roller heads
30 Colours
95 painters and volunteers

1050 litres of paint
40 paint brushes
214 roller heads
28 colours
75 painters and volunteers

1140 litres of paint
46 paint brushes
200 roller heads
24 colours
110 painters and volunteers

2200 litres of paint
56 paint brushes
180 roller heads
32 colours
120 painters and volunteers

Weblink: Client: (Dulux) AkzoNobel Decorative Paints Agency, City: Euro RSCG London Director - Adam Berg Creative Director - Fernanda Romano Creative - Fábio Abram Creative - Bráulio Kuwabara Senior Planner - Rebecca Moody Agency TV Producer - Jodie Sibson Potts Production Company Producer- Ben Croker Agency Account Director - Ken Mulligan Production Company- Stink Productions, London Music title & Artist: “Go Do” – Jonsi

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Comments (1)

  • Dabitch's picture

    Man I wish they had painted some of the bland hoods around here.

    May 25, 2010