Stop motion house-painting awesomeness? No, it only looks like it is, but it's quite well done.

In this spot for Dulux paint, The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.

“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed he animation on their house themselves.”

Agency: Clemenger BBDO, Wellington Client: Dulux Art Director: Brigid Alkema Copywriter: Mitch Alison Producer: Martin Gray Production Company: The Sweet Shop Director: Melanie Bridge Producer: Cindy Kavanagh DOP: Ian McCarroll VFX Supervisor: Glen Atkin Post Production: Digi Post
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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