This disturbing depiction of trauma will haunt you for the rest of the day, quite apt since Red Rabbit Hamburg wants you to realize that the consequences and stigma of sexual abuse stay with you until the grave. Nicely directed by The Vikings.

Kudos: Oliver Seltmann, Creative Director Jan Fröscher, Creative Director Matthew Branning, Creative Joakim Reveman, Creative Bjoern Ruehmann, Creative Luke Jacobs, Producer Director: The Vikings Prod. Co. : Rokkit London Sam Brown, DoP Paul Hardcastle, Editor

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • bad_kiwi's picture

    Great work. It's nice to see public service advertising that's designed to be effective and not just designed to win awards.

    Mar 25, 2008
  • Dabitch's picture

    The funny thing is that it will probably win awards just for being so dang effective. Now I need to go shower again that ad is creeping me the hell out

    Mar 25, 2008