This disturbing depiction of trauma will haunt you for the rest of the day, quite apt since Red Rabbit Hamburg wants you to realize that the consequences and stigma of sexual abuse stay with you until the grave. Nicely directed by The Vikings.

Kudos: Oliver Seltmann, Creative Director
Jan Fröscher, Creative Director
Matthew Branning, Creative
Joakim Reveman, Creative
Bjoern Ruehmann, Creative
Luke Jacobs, Producer

Director: The Vikings
Prod. Co. : Rokkit London
Sam Brown, DoP
Paul Hardcastle, Editor


Comments (3)

  • bad_kiwi's picture

    Great work. It's nice to see public service advertising that's designed to be effective and not just designed to win awards.

    Mar 25, 2008
  • Dabitch's picture

    The funny thing is that it will probably win awards just for being so dang effective. Now I need to go shower again that ad is creeping me the hell out

    Mar 25, 2008

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.