Dunkin' Donuts wanted to create awareness around the fact that their Iced Coffee is a perfect way to get a boost, even in the winter. Studiocom created a web-only video strategy to reach a younger demographic that reinforced this idea. And, what says energy in the winter better than a penguin? A guy in a penguin suit! A series of videos will be launched over the next few weeks and be promoted through Dunkin' Donuts social channels, YouTube, Twitter and Facebook.

Client: Dunkin' Donuts Agency: Studiocom Group Creative Director: John Gonnella ACD/Copywriter: Jane Goldman Art Director: Raquel Jácome Account Director: Kelly Rogers Project Manager: Molly Sherman, Amber Ayer, Julie Casso Production Company: Element Productions Executive Producer: Eran Lobel Director: Marc Colucci Producer: Meriden D'Arcy Offline Editor: Kat Baker Online Editor: Christopher Santo

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Dabitch's picture

    "Januray 20th is observed as the National Penguin Awareness Day. A day dedicated to one of the cutest bird species. "

    Good timing!

    Jan 21, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I really enjoyed reading your article. I found this as an informative and interesting post, so i think it is very useful and knowledgeable. I would like to thank you for the effort you have made in writing this article.

    Mar 19, 2016

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