In the " Street Response challenge" crazy races test the limits of Dunlop Tyres. Racing in reverse down the looping car-parl levels looks quite spectacular.

But when you're an old cynical ad(wo)man like myself, you'll just note the tinted windows that hide the reverse-build inside the car, and yawn slightly as it's not as much fun when you know they're racing the right way around in backward built cars.

Still, racing is fun.


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.