Saatchi&Saatchi New York bring out the violins for Duracell, as they tell the life story of San Francisco 49ers All-Pro linebacker, Patrick Willis. He might not have been running toward something, rather from something - from that he learned to trust his inner power.

Props for the young actor playing school-boy Patrick Willis, that defiant stare shows some acting chops.

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Creative Directors: Justin Ebert, Alex Lea, Peter Smith
Art Director: Nate Ripp
Agency Producer: Peter Feldman

Production Company: Über Content
Director: Eliot Rausch
Executive Producer: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Ed David

Editorial: Rock, Paper, Scissors

Composer: Adam Taylor

Mark Rolland, SVP, Regional Account Director
Caitlin Reynolds, VP Management Supervisor
Jamie Daigle, Account Executive

ER Agency - Citizen Paine
Media Planning - SMG


Comments (1)

  • MikeCjr's picture
    MikeCjr (not verified)

    Any info on the theme/background music used? What a great ad!

    Jan 12, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.