Kids make believe they're in Star Wars in an oh so charming spot in which they deliver an R2D2 with batteries in it to their sick friend. All part of Duracell's and Children's Miracle Network Hospitals. Cute spot that's a wee bit too sugary for my tastes when the hostpial staff give the kids a knowing/patronizing look. Ah well, at least it's for a good cause. Although is it just me or does Christmas keep getting earlier and earlier every year? It's still October.
Chief Creative Officer: Mike Byrne Executive Creative Director: Eric Segal Group Creative Director: Seth Jacobs Senior Copywriter: Barry Katz Senior Art Director: Alex Kaplan Senior Producer: Matt Flaherty Head of Production: Andrew Loevenguth Production Company: Imperial Woodpecker Director: Simon Mcquoid Executive Producer: Charlie Cocuzza Producer: Anita Wetterstedt Editorial Company: Arcade Editor: Jeff Ferruzzo Editorial Assistant: Sam Barden Executive Producer: Sila Soyer Producer: Fanny Cruz Finishing/Graphics: Industrial Light & Magic Associate Producer: Megan Matousek Colorist: Company 3 Colorist: Tim Masick