Kids make believe they're in Star Wars in an oh so charming spot in which they deliver an R2D2 with batteries in it to their sick friend. All part of Duracell's and Children's Miracle Network Hospitals. Cute spot that's a wee bit too sugary for my tastes when the hostpial staff give the kids a knowing/patronizing look. Ah well, at least it's for a good cause. Although is it just me or does Christmas keep getting earlier and earlier every year? It's still October.

Chief Creative Officer: Mike Byrne
Executive Creative Director: Eric Segal
Group Creative Director: Seth Jacobs
Senior Copywriter: Barry Katz
Senior Art Director: Alex Kaplan
Senior Producer: Matt Flaherty
Head of Production: Andrew Loevenguth
Production Company: Imperial Woodpecker
Director: Simon Mcquoid
Executive Producer: Charlie Cocuzza
Producer: Anita Wetterstedt
Editorial Company: Arcade
Editor: Jeff Ferruzzo
Editorial Assistant: Sam Barden
Executive Producer: Sila Soyer
Producer: Fanny Cruz
Finishing/Graphics: Industrial Light & Magic
Associate Producer: Megan Matousek
Colorist: Company 3
Colorist: Tim Masick

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.