San Francisco advertising agency Heat's latest TV commercial for EA Sports, showcasing the video game company's SSX title. The commercial shows off the game's dramatic and epic take on iconic mountains in a massive world as snowboarder gamers pull tricks that defy reality. You know. Because you don't have to be all that real in computers games.

Client: EA Sports Campaign: “Overload” Product: SSX 12 Spot Titles: - “Overload” :30 AGENCY: HEAT – SAN FRANCISCO ECD – Steve Stone CD – Warren Cockrel ACD – Anna Rowland CW – James Duffy AD – Nichole Berger Executive Producer – Brian Coate Content Producer – Jonathan Matthews Director of Client Service – Aaron Lang Account Manager – Nathan Shamban PRODUCTION: THE EBELING GROUP – LOS ANGELES Design/Animation – MK12 COLOR: SUBSTATION K – KANSAS CITY Telecine Artist – Peter Senten MUSIC LICENSING: AGORAPHONE – NEW YORK Executive Producer – Dawn Sutter Madell Track: Austere Artist: The Joy Formidable Mix: ONE UNION – SAN FRANCISO Audio Engineer – Joel Raabe Sound Design: RUN SILENT – LOS ANGELES Composer – Jeff Dodson
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.