EA sports responds to random youtube video from Levinator25 reporting a glitch in the game with this ad. It«s probably all orchestrated via w+k (from glitch to response), but that doesn«t mean that it isn«t clever.

Agency: Wieden+Kennedy, Portland

Jelly Helm, Steve Luker : Executive Creative Director
Jed Alger, Aaron Allen : Creative Director
Rob Kendall : Art Director
Eric Samsel : Copywriter
Ben Grylewicz, Jeff Selis : Agency Producer
Javier Jimenez : Executive Producer
Stanny Park : Producer
Director: Mathew Cullen
Production Company: Motion Theory - Venice
Post & Special Effects: Motion Theory


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Neaner's picture

    I actually believe that it was a real glitch in the game, a real consumers youtube video, and that this is one fantastic response from W+K to use it this way. Am I naive?

    Aug 24, 2008

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