EA sports responds to random youtube video from Levinator25 reporting a glitch in the game with this ad. It«s probably all orchestrated via w+k (from glitch to response), but that doesn«t mean that it isn«t clever.

Agency: Wieden+Kennedy, Portland

Jelly Helm, Steve Luker : Executive Creative Director
Jed Alger, Aaron Allen : Creative Director
Rob Kendall : Art Director
Eric Samsel : Copywriter
Ben Grylewicz, Jeff Selis : Agency Producer
Javier Jimenez : Executive Producer
Stanny Park : Producer
Director: Mathew Cullen
Production Company: Motion Theory - Venice
Post & Special Effects: Motion Theory


Comments (1)

  • Neaner's picture

    I actually believe that it was a real glitch in the game, a real consumers youtube video, and that this is one fantastic response from W+K to use it this way. Am I naive?

    Aug 24, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.