And now we've graduated to the directors cut of "Aka". The Eastpack-clad bunch of midgets pop out of their bags resembling mexican wrestlers and perform something that looks a lot like the Māori Haka dance. I think we all know what the creative team was on, what we need to know is what did they put in the water for the client? The best part of this campaign is the fact that it got sold! The execution required skilled costume making, done by Puppetown , to allow the cast to fold into and out of their transforming backpacks as seamlessly as possible and still be able to move properly.

Eastpak: “Aka” (director's cut) Agency: Satisfaction, Brussels Creatives: John Israel, Anthony Collard Agency Producer: Ariane de Siron Production Company: Caviar, Belgium Director: Julian Pugsley Line Producer: Cliff Schumacher Director of photography: Jeff Venditti Edit House: Lost Planet Editor: Charlie Johnston Telecine: The Mill Colorist: Fergus McCall Eastpak: “Skatestreaker” Agency: Satisfaction, Brussels Creatives: John Israel, Anthony Collard Agency Producer: Ariane de Siron Production Company: Caviar Belgium Director: Julian Pugsley Line Producer: Cliff Schumacher Director of photography: Jeff Venditti Edit House: Lost Planet Editor: Charlie Johnston/Josh Schaeffer Telecine: Lost Planet Colorist: Paul Snyder Eastpak: “Battle” Agency: Satisfaction, Brussels Creatives: John Israel, Anthony Collard Agency Producer: Ariane de Siron Production Company: Caviar Belgium Director: Julian Pugsley Line Producer: Cliff Schumacher Director of photography: Jeff Venditti Edit House: Lost Planet Editor: Paul Snyder Telecine: Lost Planet Colorist: Paul Snyder
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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