"AH PONIIIIII! she yelps, the wee girl so impressed by doofus dad's ability to spend a lot of money on a Shetland pony. Of course, since this is doofus dad, he bought her Derpy Hoofs, and soon the christmas tree, windows and ming vases come crashing down. Super-mom, the wonder-woman stereotype whose job it is to take care of all the children in the house including man-child with the pony-money, soon fixes the situation by getting a pony-doll on eBay. "AH POONIIIII!" Who wants waffles? Created by Venables Bell & Partners, directed by Arts & Sciences Matt Aselton and edited by Geoff Hounsell, Arcade Edit.

Client: eBay, Inc. Spot Title: Pony Air Date 11.5.12 Agency: Venables Bell & Partners Executive Creative Directors: Paul Venables and Will McGinness Creative Director: Lee Einhorn Art Director: Matt Miller Copywriter: Matt Keats Director of Integrated Production: Craig Allen Agency Senior Producer: Emily Moore Production Company: Arts & Sciences Director: Matt Aselton Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producer: Jeffrey Shupe Director of Photography: Toby Irwin Editorial Company: Arcade Edit Managing Partner/Executive Producer: Damian Stevens Producer: Denice Hutton Editor: Geoff Hounsell Assistant Editor: Sean Lagrange Sound Design: 740 Sound Design & Mix Executive Producer: Scott Ganary Sound Designer: Andrew Tracy Music: Mophonics Executive Producer: Michael Frick Composer: Nico Mansy Mix: PLAY, John Bolen Telecine: MPC (LA) Colorist: Mark Gethin

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.