"AH PONIIIIII! she yelps, the wee girl so impressed by doofus dad's ability to spend a lot of money on a Shetland pony. Of course, since this is doofus dad, he bought her Derpy Hoofs, and soon the christmas tree, windows and ming vases come crashing down. Super-mom, the wonder-woman stereotype whose job it is to take care of all the children in the house including man-child with the pony-money, soon fixes the situation by getting a pony-doll on eBay. "AH POONIIIII!" Who wants waffles? Created by Venables Bell & Partners, directed by Arts & Sciences Matt Aselton and edited by Geoff Hounsell, Arcade Edit.

Client: eBay, Inc.
Spot Title: Pony
Air Date 11.5.12

Agency: Venables Bell & Partners
Executive Creative Directors: Paul Venables and Will McGinness
Creative Director: Lee Einhorn
Art Director: Matt Miller
Copywriter: Matt Keats
Director of Integrated Production: Craig Allen
Agency Senior Producer: Emily Moore

Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Jeffrey Shupe
Director of Photography: Toby Irwin

Editorial Company: Arcade Edit
Managing Partner/Executive Producer: Damian Stevens
Producer: Denice Hutton
Editor: Geoff Hounsell
Assistant Editor: Sean Lagrange

Sound Design: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designer: Andrew Tracy

Music: Mophonics
Executive Producer: Michael Frick
Composer: Nico Mansy

Mix: PLAY, John Bolen

Telecine: MPC (LA)
Colorist: Mark Gethin


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.