The ‘Young and Connected’ is a brilliant and hilarious series of idents for C4. The project was Directed by Sam Cadman at Rogue and edited by Andy McGraw at Cut+Run, and are rife with bold humor and spot-on casting and art direction. ‘Dynasty’ big hair, equally grand actions and key shots of the LG phone are united with classic tag lines and cliffhangers. The storylines hinge on the drama that social networking can inject into the modern and uber connected world.
The ‘Telenovela’ style campaign can be seen at its ‘YouTube’ channel: http://www.youtube.com/youngandconnected.
Max Windows and Chris McKay also spent many hours on ‘the making of’ Young and Connected that can also be seen on YouTube.
Client: LG mobile
Ad Agency: Rainy Kelly Campbell UK YR
Production: Rogue Films and Station Films (LA Production)
Director: Sam Cadman
Editor: Andy McGraw, Cut+Run