EE spokescelebrity Kevin Bacon hosts a show entitled ‘It’s a No Brainer’. Here we see Kevin grilling perplexed guest Rachel Riley. Math genius Rachel is struggling to answer the seemingly unanswerable question of why anyone would choose to be on a slower network. Like realy, Rachel, why? Panning out to the audience we get a few DirectTV moments of Kevin playing other people donning wigs and bad teeth - which we saw Kevin do earlier in the campaign while hosting the show "Android vs. Arachnoid." Meanwhile, Rachel is seen scribbling down various complex-looking formulas as Kevin puts the pressure on but she comes up with “exactly nothing”. To which Kevin replies “Exactly Rach! Choose the network that’s 50% faster, it’s a no brainer Britain.”

Spencer McHugh, Director of Brand at EE, said: “We know consumers are using more data than ever and relying on superfast network speeds to download more quickly and stream with better reliability and quality. Given recent tests have proven our network to be 50 per cent faster than our competitors, we can’t understand why anyone would choose to be on a slower network. We wanted to illustrate this using some well-known TV geniuses and we’re delighted that Rachel and Stephen are on board to help us get that message across.”

TITLE: IT’S A NO BRAINER WITH KEVIN BACON CLIENT: EE ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON EXECUTIVE CREATIVE DIRECTOR: ROB POTTS, ANDY JEX COPYWRITER / ART DIRECTOR: ROB POTTS, ANDY JEX, ADAM CHIAPPE PLANNER: SAM WISE ACCOUNT HANDLER: JAMES MCCULLAGH, SAM HAWKEY, TOM MCMULLEN PRODUCER: RICHARD FIRMINGER ASSISTANT PRODUCER: GEORGIE FORD MEDIA BUYING AGENCY: MEC MEDIA PLANNER: RICHARD BARTLETT PRODUCTION COMPANY: HUNGRY MAN DIRECTOR: HANK PERLMAN EDITOR: JOHN SMITH PRODUCER: JOSH GOLDSTEIN, MATT BUELS POST-PRODUCTION COMPANY: MPC AUDIO POST-PRODUCTION COMPANY: FACTORY
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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