Mom tries to get a tan while the daughters are involved in some sort of deep lake exploring adventure. Aaaah, Swedish summers.

VO: Think of a spread. Any spread

With the blue lake and yellow type, one can only think of Kalles Kaviar's classic yellow-and-blue graphic profile.

22squared, Nathan Love Introduce Two New Baskin-Robbins Animated Characters

Barry Baaa, Olive Ostrich Highlight Baskin-Robbins Fun, Flavor

NEW YORK - World-class animation studio Nathan Love (www.NathanLove.com) continues its successful collaboration with advertising agency 22squared (www.22squared.com), bringing two new animated broadcast spots to life for Baskin-Robbins' nationwide summer advertising campaign.

Here's the TV commercial for the Social Democrats in Sweden's election 2010. It depicts the business hubub of swapping cards and having meetings, the action in an operating room, the firemen off to quell a fire ... and in each scene a bored looking teenager still in their jammies shuffling along with the group. "207000 young people want to join in" the super reads "We can't wait. Social Democrats"

There's a lot of unemployment for young people in Sweden, so this ad flirts directly with them (and possibly their parents who want them out of the house already).

In this advert for the Swedish Trade Union Confederation (LO), the VO describes how your employer will have all these people on their side when you go to negotiate your salary. They'll have Human Resources, the companies law office, they might even get international legal consultation, and perhaps call some outsourcing experts. This ad has a few politically active people in it, you might recognize Anna Ardin who walks in from the right at the end. The VO ends with "Your boss also says it's best that you negotiate your salary on your own. If you want to even the odds, join LO (the union)"

You might think we've done all the variants of hidden camera filming and flash mobbing combinations by now. And you'd be wrong, because here comes another one! In this stunt, Mukhtar the bus driver has a priceless reaction to the sudden celebration of his birthday by everyone on the bus he's driving. But wait, there's more, as what looks like a typical demonstration that is blocking the street, turns out to be in on it. I think I see Mukhtar crying at the end. Aaaw.

The film received one million views in just one week, which is rather impressive considering Denmark only has a population of 5,500,510 people (and twice as many yummy bacon pigs).

The grind's almost over so it's time for some new muzak for the weekend. Check out the latest
pair of promos by director John Hillcoat for UNKLE's track The Answer (starring the legendary
Ray Winstone) and the new tune from Nick Cave's forthcoming Grinderman 2 release, Heathen
Child.

Woah, that's unexpected. Frank Miller directs the latest Gucci TV commercial – also in 3D. We only have the trailer so far, and I'm currently trying to find a calendar around here to make sure its not 2005. Aw, that was mean, the Sin City look is still cool as all hell. Wait, hell ain't cool. Ok, cool as that iceberg that sunk the Titanic. Oh brother, I need it to be happy hour already.

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.
Look out for the films online and on TV.

Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.

It's a celebration of out-of-the-box installations, sculptures, paintings & photography.

From the album "Remind Me Where The Light Is"
"New Tricks" by Great Northern
http://www.myspace.com/greatnorthern

Cross-Media Scion tC Teaser Campaign from ATTIK Builds Intrigue for "The Machine"

SAN FRANCISCO – Global creative agency ATTIK (www.attik.com) and Scion are heralding the September launch for their campaign for the all new 2011 Scion tC sports coupe with cross-media promotions now appearing in U.S. print, online, and cable television, and on billboards appearing this week in 24 key U.S. cities. Providing glimpses of the 2011 tC, which offers added power and performance, an aggressive new look, and a more premium feel, each facet of the teaser campaign invites viewers to "Enter the Machine: 09/2010."

Along with the other campaign elements, a search engine keyword buy for the term "the machine" will also drive traffic into the campaign's target website, launched this week at www.TakeOntheMachine.com. The site was developed by LA-based ...and company, featuring hosted assets created by ATTIK.

Here's a new video directed by Young and Limited Riad Sattouf, music composed by Naive New Beaters. I can't understand a lick of what they're singing but I get behind every one of them, cuz they're kick-ass and the early-Ramones lookaliker has it down.

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