DDB Stockholm had a brilliant idea for an app that is your regular alarm-clock on the phone, but also a game where you can win discounts on Lufthansa flights to anywhere-but-here that might get you out of boring old Sweden. Then they had another great idea, to animate the case study nicely. Kyoot!

Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be willing to give up for a chance at some bacon. Their cigarettes, the red sea, their goat ... and their wife. Hell, they'll even give up candy. For what? Kosher Bacon. Kosher what?

"Of course the idea is very tongue-in-cheek," says Brett Channer, Chief Creative Officer, Red Lion. "We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture."

Ah okay. So you've made kosher bacon. Sorta, It's beef, not pig. What mishegoss.

He may look like a fluffy bunny rabbit, but he's a monster. See also Kens dressing: Heist

Variation on: "You, didn't even try"

The New York City Mayor's Office of Media and Entertainment has released its latest Reel Jobs campaign, and the message is clear: this is the place to be, to live, and to work if you want to make TV or movies. The five-spot effort, directed by Artists Company's Mike Rowles, features a skillful edit from Fluid Editorial and beautiful color grading, conform and mastering from Nice Shoes (all three companies are - no surprise - based in NYC).

"Ok when I say SHRIMP, you say TOSTADA!"... "WRONG"

"Attention ocean, this shrimp tostada is amazing"

Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.

This case study for the EVoc indestructable billboard does the daring thing of grabbing a guitar-riffing bit of music. To show off Evoc's protective backpacks and the shock absorbing effect a classic "strength of hit" measuring device usually found at amusement parks was worked into a backpack billboard. Then everyone took a punch to the backpack to see how strong their hit was.

97 hits per hour

There must have been a line around the block for the chance to hit that billboard. Is that an average by the way? Perhaps people don't sleep at all in Berlin.

Everyone loves dolphin babies... and saving money.

Popular model and TV-show host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.