Tel Aviv ad agency Mccann and EL AL realized that Israelis have a contraction in common - they like to travel on New Year, and they want to spend it with their family. Presto, the world's longest Instagram family table was born as Israelis who went abroad are encouraged to share a photo at the table with everyone... Another simple idea relying on Instagram which seems to be Israelis favourite pass time.

And now I have Dog days are over playing in my head...

Advertised brand: EL AL Advert title: EL AL's Neverending Table Advertising Agency : Mccann Tel Aviv Agency website: CEO, McCann Digital: Maor Chen Copywriter: Royi Rokah Creative Director: Dan Kashani VP Clients: Adva Rogalin Digital Media Expert: Asaf Avinery Social Media Team Leader & Head of McImpact: Shani Wolf Online Marketing Director: Yuli Dasiatnikov Account Manager: Ola Mysh, Dina Zalberg, Amit Margalit Account Supervisor: Guy Barak

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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