Just in time for dia de los muertos or Day of the Dead, El Jimador tequila uses stop motion animation to tell the story of a skeleton showing his ID to a bartender who doesn't recognize him at first because "he's decomposed so well." Love it.

Client: el Jimador, (Brown-Forman) Agency: GREY Canada Executive Creative Director: Joel Arbez Executive Creative Director: James Ansley Art Director: Perle Arteta Writer: Sara Radovanovich Vice-President Content & CRM: Karen Lee Account Director: Laura Rovinescu Account Executive: Harjot Tatla Strategy: Lauren Scapillati Producer: Erica Metcalfe Production Company: BENT Director: Rob Shaw Executive Producer: Anthony Greene Line Producer: Robert D'Esposito Director of Photography: Mark Eifert Editorial: BENT Executive Producer: Anthony Greene Editors: Brent Heise, Molly Preston, Ben Mercer Post Production: BENT Executive Producer: Anthony Greene Colourist: Dan Kim Online: Bent Heise Music and Sound Design: Grayson Matthews Executive Producer: Bridget Flynn Creative Director: Ryan Kondrat and John La Magna