Just in time for dia de los muertos or Day of the Dead, El Jimador tequila uses stop motion animation to tell the story of a skeleton showing his ID to a bartender who doesn't recognize him at first because "he's decomposed so well." Love it.

Client: el Jimador, (Brown-Forman)
Agency: GREY Canada
Executive Creative Director: Joel Arbez
Executive Creative Director: James Ansley
Art Director: Perle Arteta
Writer: Sara Radovanovich
Vice-President Content & CRM: Karen Lee
Account Director: Laura Rovinescu
Account Executive: Harjot Tatla
Strategy: Lauren Scapillati
Producer: Erica Metcalfe
Production Company: BENT
Director: Rob Shaw
Executive Producer: Anthony Greene
Line Producer: Robert D'Esposito
Director of Photography: Mark Eifert
Editorial: BENT
Executive Producer: Anthony Greene
Editors: Brent Heise, Molly Preston, Ben Mercer
Post Production: BENT
Executive Producer: Anthony Greene
Colourist: Dan Kim
Online: Bent Heise
Music and Sound Design: Grayson Matthews
Executive Producer: Bridget Flynn
Creative Director: Ryan Kondrat and John La Magna

Commercials: 
Country: 

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.