Just in time for dia de los muertos or Day of the Dead, El Jimador tequila uses stop motion animation to tell the story of a skeleton showing his ID to a bartender who doesn't recognize him at first because "he's decomposed so well." Love it.

Client: el Jimador, (Brown-Forman) Agency: GREY Canada Executive Creative Director: Joel Arbez Executive Creative Director: James Ansley Art Director: Perle Arteta Writer: Sara Radovanovich Vice-President Content & CRM: Karen Lee Account Director: Laura Rovinescu Account Executive: Harjot Tatla Strategy: Lauren Scapillati Producer: Erica Metcalfe Production Company: BENT Director: Rob Shaw Executive Producer: Anthony Greene Line Producer: Robert D'Esposito Director of Photography: Mark Eifert Editorial: BENT Executive Producer: Anthony Greene Editors: Brent Heise, Molly Preston, Ben Mercer Post Production: BENT Executive Producer: Anthony Greene Colourist: Dan Kim Online: Bent Heise Music and Sound Design: Grayson Matthews Executive Producer: Bridget Flynn Creative Director: Ryan Kondrat and John La Magna

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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