Wow this is such a great spot. Such a simple idea with an actual benefit to using the product advertised. Remember when we used to do that? Damn. This spot wants to introduce you to a much better translation tool than Google Translate. To prove how much better Elan Languages is, JWT Amsterdam had international couples translate their wedding vows using Google Translate and then Elan Languages. Then they read the results on the day of their wedding with predictably funny results.
When words matter. Fuck. That's a great idea and great tagline, too. Now I'm jealous.

CLIENT: ElaN Languages CREDITS CLIENT: BUSINESS DEVELOPMENT DIRECTOR / MANAGEMENT TEAM LEAD: Johan Noël THINK EXECUTIVE CREATIVE DIRECTOR/ COPY: Bas Korsten Sr. CREATIVE ART: Guney Soykan Sr. CREATIVE COPY: Kasia Haupt Canning STRATEGY DIRECTOR: Daan de Raaf STRATEGIST: Lex Notenboom DO CONCEPT PRODUCER: Linda Jansen SCREEN PRODUCER: Lotte de Rooij, Mariska Fransen MAKE DESIGNER: Ronald Mica PRODUCTION PRODUCTION COMPAGNY: Brenninkmeijer & Isaacs POST/VFX: The Ambassadors DIRECTOR: Joe Roberts D.O.P: Job Kraaijeveld EDITOR: The Ambassadors
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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