Elastic's Patrick Murphy Rides to the Future for Lexus

 
 

Elastic's Patrick Murphy Rides to the Future for Lexus

Elastic director Patrick Murphy has joined forces with Team One and Park Pictures to deliver a vibrant new spot for Lexus.

Tech World opens on a phalanx of three new 2013 Lexus models gliding through the streets of a glittering, futuristic cityscape. "It's a golden opportunity," intones the narrator, "to drive a car filled with as much advanced technology as the world around it." Taking that as a challenge, Murphy set the vehicles against a gorgeously rendered, technology-filled backdrop. From building exteriors comprising hundreds of glowing Mondrian squares, to suspiciously smartphone-like leaves dangling from branches along the tree-lined streets, every inch of Tech World reflects Lexus’ ultramodern design. Murphy worked with a team of artists from VFX studio a52 to create the spot.

Client: Lexus
Spot Title: “Tech World”
Release Date: September 2012

Agency: Team One
Group Creative Director: Jason Stinsmuehlen
Art Director: Steve Hanlon
Copywriter: Phil Henson
Producer: Paul Golubovich & Beth Hagen

Production Company: Park Pictures
Director: Patrick Murphy (Elastic)
Director of Photography: Michael FitzMaurice
Live Action Producer: Ron Cosentino
Production Designer: Bruce Shibley
Executive Producer: Mary Ann Marino

VFX Studio: a52
VFX Supervisor: Patrick Murphy
CG Supervisor: Max Ulichney
2D VFX Artists: Patrick Murphy, Jesse Monsour, Cole Schreiber, Cameron Coombs
3D Artists: Max Ulichney, Ryan McDougal, Cody Woodard, Adam Carter, Zach LaPlante, Erin Clark, Erick Schiele, Andy Lewis, Joe Chiechi
Roto: The Base Studio
Tracking: Integration Company
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall

Editorial Company: General Editorial
Editor: Matt Dunlap
Executive Producer: Robert Parker

Music Company: Elias Arts
Mixing Facility: Juice
Mixer: Bob Gremore

Commercials: 
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Lame.

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