Elastic director Patrick Murphy has joined forces with Team One and Park Pictures to deliver a vibrant new spot for Lexus.
Tech World opens on a phalanx of three new 2013 Lexus models gliding through the streets of a glittering, futuristic cityscape. "It's a golden opportunity," intones the narrator, "to drive a car filled with as much advanced technology as the world around it." Taking that as a challenge, Murphy set the vehicles against a gorgeously rendered, technology-filled backdrop. From building exteriors comprising hundreds of glowing Mondrian squares, to suspiciously smartphone-like leaves dangling from branches along the tree-lined streets, every inch of Tech World reflects Lexus’ ultramodern design. Murphy worked with a team of artists from VFX studio a52 to create the spot.