Electrolux isn't a work of art. But it can be used to create one. Highlighting the Time Manager, Vapour Action and Refresh Cycle features, Saatchi and Saatchi Thailand collaborated with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, to create some nice eye candy.

It kind of reminds me of Samsung's "Wash and Create" from earlier this year. Although in that case, the artist used the machine as his canvas.

Agency: Saatchi & Saatchi Thailand ECD: Nuntawat Chaipornkaew CGH: Papop Chaowanapreecha, Krissada Jun-Orn, Pornpen Rattanasaksopana, Taejay Lee Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat Copywriters: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno, Agency Producer: Aitthipat Boonkumol, Pattira Kietivanichanon, Chanida Noikampan Account Service: Krittinee Kampitak, Nuttaphan Godden Production Company: Wakeup Rabbit Producer: Athip Vichuchaianan Co-Producer: Nuttheera Payakken Director: Pagorn Jungrungruang Assistant Director: Thitipong Pimolwetkul DOP: Panit Jirawattananunt Cinematographer: Vijaktre Thirapat, Chalongwut Chorruangsak Artist: Pitchanan Sornyen
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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