Electrolux "Washing: re-imagined" (2014) 1:10 (Thailand)

 
 

Electrolux "Washing: re-imagined" (2014) 1:10 (Thailand)

Electrolux isn't a work of art. But it can be used to create one. Highlighting the Time Manager, Vapour Action and Refresh Cycle features, Saatchi and Saatchi Thailand collaborated with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, to create some nice eye candy.

It kind of reminds me of Samsung's "Wash and Create" from earlier this year. Although in that case, the artist used the machine as his canvas.

Agency: Saatchi & Saatchi Thailand
ECD: Nuntawat Chaipornkaew
CGH: Papop Chaowanapreecha, Krissada Jun-Orn, Pornpen Rattanasaksopana, Taejay Lee
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
Copywriters: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno,
Agency Producer: Aitthipat Boonkumol, Pattira Kietivanichanon, Chanida Noikampan
Account Service: Krittinee Kampitak, Nuttaphan Godden
Production Company: Wakeup Rabbit
Producer: Athip Vichuchaianan
Co-Producer: Nuttheera Payakken
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Panit Jirawattananunt
Cinematographer: Vijaktre Thirapat, Chalongwut Chorruangsak
Artist: Pitchanan Sornyen

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