Set to "Ain't no sunshine when she's gone" we watch as our hero decents through the nine rancid, writhing, violent, befouled, fiery circles of Hell to rescue Beatrice. This ad is set to air in the fourth quarter.

Agency: Wieden & Kennedy, Portland
Production: Blur

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.