The translation is a wee bit too direct for the humor to come out, but the idea that a kid wants to protest the idea that better schools make a difference and is unable to spell the words right is pretty self-explanatory in any language.

The ad is for a Brazilian Jewish school (In Rio, I think) called Eliezer Max.

Client: Eliezer Max School Creative Director: Gustavo Bastos Copywriter: Gustavo Bastos Art Director: Renata Birman, Leandro Barbosa Production Company: MZ3 Director: Mario Barros, João Borges Sound Design: Pardal Media supervisor: Bianca Brandão Aproved By: Rubem Ferman, Tamar Messer

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.