To celebrate its 80th anniversary, Elite chocolate decided to celebrate with other 80 year olds who grew up with the chocolate. This case study shows how they surprised a few people in fun and unexpected ways. In an ever-increasing ageist society, it's nice to see some older citizens getting some love.

Agency: BBR Saatchi and Saatchi C.E.O: Yossi Lubaton Executive Creative Director: Nadav Pressman V.P. Creative Director: Amir Ariely Copywriter: Eran (Shushu) Spanier, Tomer Gidron Art director: Aia Kujnitzky V.P Group Account Head: Maya Salomon Account Supervisor: Yogev Atoon Account Executive: Shirel Moshe V.P Production & Content: Dorit Gvili Production manager: Bosmat Marmarely Head of Strategic Planning: Shai Nissenboim Planning Supervisor: Roni Arison Strategic Planning: Lora Goichman Director: Guy Michael Production company: P.O.V. Elite General manager, Fun & Indulgence Division: Eyal Dror Elite Chocolate & Pastry Marketing director: Shay Haguel Elite Chocolate category manager: Hila Elad Elite Digital manager: Limor Barnea Elite Brand Manager, Chocolate: Idit Maor
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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