Eli Lilly and Company is launching it’s first-ever Pan-European consumer campaign to educate men about the importance of discussing erectile dysfunction (ED) symptoms with a healthcare professional in. Sweden is one of the first countries to launch the campaign that will go live in Swedish media on the 3rd of May.

The campaign, titled “No More Excuses,” will run in 14 countries in the European Union (EU), including Spain, France, Italy, the United Kingdom (UK) and others.

Research conducted by Lilly in 10 European countries over three months included interviewing and surveying men ages 40-70 with ED symptoms to help identify the barriers to seeking treatment.

The “No More Excuses” campaign was developed because it effectively corrected men’s misconceptions about ED treatment.

This campaign supports patient self-awareness, urging men to admit to themselves there is a medical issue behind their symptoms. It emphasizes the importance of knowing where to turn for answers – to a physician.

With the “No More Excuses” campaign, Lilly hopes to make the topic of ED treatment more comfortable and encourage patients to discuss their ED symptoms with a healthcare professional.