Here's a sugary spot for your Wednesday. based on a true story, a baby lost his teddy on the East Midlands Train. The mother called them up to explain and wouldn't you know, an EMT employee had a bear just like that one so she sent it back to them along with a postcard. Very cute. Love the animation, too.

Agency: M&C Saatchi, LIDA and Blue449.
Matt Hennell: Senior Account Director
Client: East Midlands Trains
Creative Directors: Jason Lawes & Grant Parker
Copywriter: Nathan White
Art Director: Ben Daly
Agency Producer: Estella Alvares
Directors: Daniel Frost & Paul Layzell
Executive Producer: Matt Marsh
Copywriter: Nathan White
Producer TVC: Emily Lay
Producer Stills: Katy MacGregor
2D Animators: Antoine Bourruel, Joe Sparkes, Tim Divall, Mark Abbott
Assistant Animator: Mamiko Okada
Compositors: Chris Bristow & Felip Docolomansky
Sound: James Saunders at LFO Sound
Music: Alex Ball
Planner/CSU Director: Howard Miller and Kit Davies
Media agency: Blue449
Production company: Blink Productions

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Comments (1)

  • Dabitch's picture
    Dabitch

    Based on my own memory of losing Raggedy Ann and Andy on a flight somewhere in the mid seventies I can assure you the replacement Raggedy Ann and Andy never fooled me, not for one second.

    Feb 03, 2016

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.