This is no time for relaxing "This is the hour of POWEEEERRRRRRRR" shouts the scary tattooed muscle dude who keeps flexing his pecs, yikes. We know these types of guys, they are the reason we stay the hell away from some gyms. Energie gyms & Publicis Dublin know it too, so they had Blinder Ltd produce the spot with the superbly cast scary muscle-dude.

Advertised brand: Energie
Advert title(s): Pushy, Scary

Advertising Agency: Publicis, Dublin, Ireland
Agency website:

Art Director: John Kilkenny
Copywriter: Des Creedon

Additional credits:
Agency Producer; Niamh Skelly
Director: Lorcan Finnegan
Producer; Helen Hayden
Executive Producer: Michael Duffy
Production Company: Blinder
Published: Jan, 2013


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.